Willitsell

 

We actually get this question A LOT!
EVERYONE would love the guarantee of a definite sell,now and for a huge return of investment.
Unfortunately we can’t give it to you. The successful sale of your property relies on many factors. Although, we wish staging was the magic wand that would eliminate the other factors affecting the results of property sales. (We would be millionaires and be able to ask much more for our service!! The magic pill of selling everyones’ house!) We need to be realistic. What we can do though, besides SHOWCASING your house to attract and wow buyers, is point out some of the reasons staged houses might not sell…or take longer to sell. We will even give a few tips on how to overcome and make sure your investment in both staging and your property is not sabotaged by these reasons.

NOT BEING PRICED CORRECTLY.
For sale by owners, or inexperienced sellers sometimes get stuck on certain price points and will not waiver or negotiate an honest market price. This could be due to financial restraints, or the markets’ natural ups and downs, that have left high expectations in the sellers mind.
TIP: Trust your realtor and have them show you the CMA for your property. Visit other properties in your market, (location and price range) be honest with yourself and compare your property to those you see on mls and in person. Save yourself a lot of aggravation and be sure you bring your property on the market at the right price. Price reductions later, not only cost you your carrying costs, but go down in increments that are far larger, than, perhaps an honest and fair market price might have started with. Buyers do not get excited about small discounts.

 
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PRE-STAGING RECOMMENDATIONS WERE NOT FOLLOWED THROUGH.
Cutting corners in the staging process is often a choice the homeowner makes when trying to fit everything into their selling budget. Staging 3 rooms instead of 5 for example. Or choosing not to replace the flooring that was recommended by the stager. The selling team (homeowner and agent) can often be anxious to get the house listed and not give enough time for the recommendations to be complete. Leaving things undone, can often result in opportunities for the buyer to chip away at the price, or find other properties more desirable.

HOUSE WAS NOT KEPT STAGED THROUGH THE WHOLE PROCESS.
It’s hard to live in a staged house.This is the reason the best staged selling results come from vacant properties, (where the homeowners have already moved to their new location).
TIP: Ask your staging company for a checklist, or if they offer a before open house refreshers, where they come back for an hour and tweak before buyers come to visit.

PHOTOS TAKEN BEFORE STAGING IS COMPLETED.
It is always recommended to stage before you list, but often the home staging is treated like an afterthought and photographers are booked before staging. Some statistics show, 50% or more, of the reason staging is successful, is because the STAGED MLS photos draw more people to an open house, than those not staged. It makes sense, if you bring more people to the property, it is more likely to get offers.

 
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NO AGENT.
Trying to save money, some homeowners decide to sell and market the property themselves. Often, the homeowner can miss opportunities or selling steps that can help a house sell faster. Real Estate agents build resources, relationships, and processes that can help houses sell.

WRONG AGENT.
If an Agent does not specialize in your neighborhood or price range your property could be competing with houses where an agent does have that expertise. If the Agent is not aggressive or doesn’t have the experience to get the property sold, the house can sit longer, whether it’s staged or not.

SELLERS EMOTIONALLY ATTACHED.
We have had experiences where the home sellers have not been able to emotionally let go of the property. They go through the motion of putting the house up for sale, but when it comes time to pack away, and make changes that are best for them, they are not committed enough to let go, and realize the property is now just a product that needs packaging up for a new buyer. It is no longer their home.

CONDITION NOT MEETING HOME INSPECTION.
Although a home stager will point out many factors in the condition of a home, the home inspection still needs to be passed. Tip: Having a home inspection done prior to listing will give you a heads up what needs to be fixed before staging and listing. This will eliminate price reductions and conditional offers falling through at the last minute.

OVERALL MARKETING STRATEGY NOT EXECUTED PROPERLY.
When a property goes up for sale, it becomes a product that needs to be packaged and positioned to sell. If the marketing strategy is not sound, or no established process is set, no matter how great the site looks, it wont be visible to the right buyers, at the right time, and you can have a beautifully staged house simply sitting.

READY TO SELL YOUR HOUSE?
Choose a team, that will guide you, and help you avoid any pitfalls that may have your house sitting longer on the market than necessary.


 

Luxe Property Staging has been committed to helping real estate agents and homeowners gain more equity from the sale of their properties, using home staging as a marketing tool since 2008. Today, LUXE Property Staging is a multi-award winning home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities. For more information, to view their portfolio or review case studies, visit www.luxepropertystatging.com

 

 

 

There’s a tool in the Home Staging industry, and in some regions it has met with growing enthusiasm. However, the more conscientious business owners are asking questions about the application of imitation furniture in staging homes. Is it cheaper? Is it practical? How effective is it?

Cardboard Furniture

Stagers using these cardboard fittings find them valuable when preparing lower end properties. Yet there are reports of million dollar homes selling despite using the dull and boxy fillers.

The staging professionals using this lightweight pseudo-furniture attest the product is compact, portable, and easy to move.  Fake sofas, chairs, and book cases, will effectively express, for the potential buyer, how the available space may be used. The practicality of these props is evident. Yet it’s use is short sighted. Luxe Property Staging urges our industry to use discretion in implementing such items.

NextStage Home Staging Furniture Video shows an example of the furniture…promoting stagers to use this inventory for staging homes.

You tell us, which would attract more buyers to a property? The example in the video, or…

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Staged using REAL FURNITURE by Luxe Property Staging

 

Cardboard furniture, faux real?

When a house is staged, priced, marketed, and shown correctly you have a greater chance of selling with multiple offers, in a timely fashion, and at better than the asking price. With this approach and proven investment, we believe in offering the REAL DEAL. Even those owning stock furniture may supplement what they have by visiting the affordable rental companies. Usually presenting varied lines of quality goods, they allow the stager to work within any budget.

Buyers have high expectations, and your 1st impression could be your last if you fail to meet them. Using cardboard furniture may be perceived as trickery or cheap creating a negative feel early in the showing. And at the very least lessens the comfort of the prospect. “See how beautifully we can use this space! Oh no, please don’t sit there.” A home you can’t sit in isn’t likely to sell well.

“Your clients home is real. Their dreams are real. And the furniture should be real.” 

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Often we are challenged in our industry to give quotes knowing a client is getting quotes from another company as well. From a consumer stand point this makes complete sense. Check out your options get the best deal. HOWEVER, not all staging is equal, and what might seem like a great deal…can often cost more to the consumer. The number one reason their research fails, is because they only compare price, and do not realize all the other factors that go into making sure you have the right professional for the job.

Here are some serious ramifications when you choose the wrong stager:

  1. They do not have the same goal as you do. If you find a stager who is much lower in costs, often they are hungry and desperate to get the job. Most consumers might feel this is a great thing, in reality…it means their goal is shifted, they are no longer working to ensure you get the best return on your property investment, they are quoting the job to get ANY MONEY, and then they have to cut corners so they can justify and pay not only the costs of staging but make a living themselves.
  2. Your property is showcased less than the competitors who have fully professionally staged their listing. Even if your property looks better than when it started, doesn’t mean it is good enough to compete with the other properties in your location and price bracket. You might as well have thrown your staging dollars away. It is just not good enough, and your property sits on the market longer, while you incur monthly carrying costs, and stress over the property not selling.
  3. The buyers can still find faults with the property and chip away at the asking price, because the stager only got paid minimal and it was not in their budget to address all the challenges that could have had you avoiding the dreadful PRICE REDUCTION.
  4. Hired an untrained stager, and they focused more on decorating than marketing. Common problem, with the untrained stager, is their work looks beautiful, but they do not have the understanding about the phycology of preparing the property as merchandise, designed to attract the most likely to buy.
  5. The experience is painful. A stager who charges less, has to do more volume, and often can not afford to get the right inventory, staff and doesn’t have the right resources to make the job run smooth. In the end, the homeowner suffers, as they deal with their expectations not being met.
  6. Your stager is not insured and something goes wrong. When pricing is low, the cuts a business owner makes, might be in the backend where we do not see it. Should someone get hurt, fire, theft, your own property insurance might not cover. This could cost the homeseller drastically in the long run.

If PRICE is only one factor to consider when choosing a home stager. When getting quotes, what are some things to look for if the price is drastically lower? More than $100-200 off, then ask these questions:

  1. Why? What is the difference between the two staging companies?
  2. What corners is the cheaper stager cutting? Inventory? Advice? Backend Business Structure? Service?
  3. What is the goal of each of the staging companies? (Getting a bit of your money or getting the best results?)
  4. Are the results of each company comparable? Do they have stats? References?
  5. Do they have a professional website? Can they back up what they say? Are the prices on their site? Maybe they are just pulling them out of thin air?
  6. Are they educated? Maybe they are cutting their teeth in the industry on your dollar? This is okay, but you might be the one paying for their learning curves.

Ask yourself, “On a scale of 1-10, 10 being very important….How important is selling your house fast, and for the most amount you can, and how important is it to avoid a price reduction and/or monthly carrying costs? Remember…CHEAP DOES NOT ALWAYS GET RESULTS but professional staging does and saves you money!!!!!

 

 

09 Feb 2016

TheRealEstatePuzzle

Today’s Real Estate Market is a puzzle.

The most important pieces include clients, agents, preparing the property for sale, photographs and videography. The quandary here, is these pieces may be fitted in more than one way. However it’s wise to know that not all finished puzzles are created equal.

Home Staging Intelligence is an essential service in bringing the pieces together expertly and strategically, completing the puzzle to offer a picture that will obtain the optimum results.

Agents:

Price the property correctly, follow the directions below, and market a fantastic product

Clients: 
For the most desired results, follow through on the expert recommendations set out in your consultation provided by the Certified Staging Professional

Staging:
Professional Home Stagers, who are highly skilled artists, will create a visual appeal and attraction that will focus on the target market

Photos:
Exceptional images are critical in making your property stand out and to look it’s best. 90% of people can’t visualize accurately. Therefore amazing photography of the staged property allows the potential buyer to see what lifestyle they’ll be purchasing

Videos:
Using a videographer with experience in real estate is equally important, as they will lead the would be buyers on a virtual tour of their future home.

In the years before the internet was a common tool, real estate agents would often attempt to sell properties in ‘as is’ condition. It was just how things were done. Nowadays almost everyone has easy access to the net. With just a few clicks they can view home after home. Every house on the MLS and many others are available for their viewing. What this means to the seller is that you have only seconds to capture the prospect’s attention. The best way to achieve this, is by taking full advantage of the talents and knowledge of both your agent and Home Staging Professional. The staged listing will optimize your chances of getting on the viewers ‘must see in person’ list.

Don’t waste time and money. With less stress, and in less time, the puzzle will be solved. Invest in a Home Staging Professional.


Luxe Property Staging has been committed to helping real estate agents and homeowners gain more equity from the sale of their properties, using home staging as a marketing tool since 2008. Today, LUXE Property Staging is a multi-award winning home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities. For more information, to view their portfolio or review case studies, visit www.luxepropertystatging.com

12 Jan 2016

media-awards2-KPWhen you operate your own business, there are only a few measurements of success. Financial reward, and being sustainable when following our passions, loving what we do every day, can only be topped by the smile and thanks of our clients and the acknowledgement of our peers in our industry.

We are extremely honoured to be nominated RESA 2016 Top 10 Stager of the Year, Occupied, Canada and we want to specially thank our peers for their vote and congratulate those who were also nominated in the industry awards this year.

Although, we will not be in attendance at the award ceremony in Las Vegas this month, we want to assure everyone we will be there in spirit and be watching for announcements. Good luck everyone!! In our eyes….you are already top notch!

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Luxe Property Staging has been committed to helping real estate agents and homeowners gain more equity from the sale of their properties, using home staging as a marketing tool since 2008. Today, LUXE Property Staging is a multi-award winning home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities. For more information, to view their portfolio or review case studies, visit www.luxepropertystatging.com

06 Nov 2015


Kelly-Houzz1You have honoured us again with your support and we are thrilled to add once again this year, the HOUZZ badge for HOUZZ influencer to go with our Best Of HOUZZ 2015 for service.
The influencer badge represents: This professional’s knowledge and advice is highly valued by the Houzz community.

All of our awards mean so much to us. Being acknowledged for our customer service and high standard quality of work, is an honour. Thank you again!!! ~ The Luxe Team!


LUXE Property Staging is an award wining home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities.

04 Feb 2015

HOUZZaward

After receiving Top 10 for Staging, Luxe Property Staging also awarded HOUZZ Service Award…


To say we are pleased is an understatement. We pride ourselves with going above and beyond our clients expectations. We are mainly a referral business and we believe this is because we ensure the customer experience is sacred through every step of the staging, interior design, or renovation project.

    • The Real Estate Staging Association and our staging peers acknowledged us for our results.
    • The Houzz Industry Resource through our client feedback acknowledged us for our service.
    • We acknowledge all our 2014 clients for trusting us with your biggest investments; your homes.

Thanks for your part in helping us with these industry awards. We couldn’t have done it without you!


LUXE Property Staging is an award wining home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities.

04 Feb 2015

CanadianHomeTrends-KellyP

I just love this magazine!! Canadian Home Trends Magazine is 100% Canadian Content and can be found in stores across the country. With articles written by HGTV celebrities and industry experts, I love to read this magazine cover to cover. Sharing our Reno + Staging advice in this issue… a true pleasure!


LUXE Property Staging is an award wining home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities.

 

05 Dec 2014

KellyP-AwardWinner

14 Feb 2014

Your core goal at a trade show is to engage buyers with how they will use your product. Having a great product is very important but it’s not enough if you can’t successfully attract customers to it. That is why targeted marketing is a must to increase sales.

Simply displaying your product doesn’t increase sales. It is critical to create enthusiasm, attention and excitement to show off the core reason a buyer would want the product that you are selling.

So how do you drive awareness and sales when you have seconds to convey the message to attract shoppers like a magnet?

This is where Michelle Finnamore Interiors and Kelly Peletier owner of Luxe Property Staging are Masters at creating great presentations that attract buyers.

They set up eye catching interest to bring the buyers in! Their skills, experience and training will provide you with a trade show space that is purposefully arranged to maximize impact, flow, and visual impact to make shoppers come closer.

It’s about creating

  • A positive emotional response that makes your product easy to remember
  • A selling area that is approachable and inviting
  • An enhanced space with visuals that tell the story of how a buyer uses your product

Your display of product will stand out from the other competitors giving you the advantage.


LUXE Property Staging is an award wining home staging company, specializing in Vacant Staging, with clients in Toronto (GTA), Milton, Mississauga, Cambridge, Paris, St. George, Oakville, Ancaster, Guelph, Brandford and other surrounding cities.